Consider rich, complex texts as related material so that you have plenty of detail – this will convince the markers that you have a solid understanding of the module rubric and important concepts. An earlier post explores the music video Stripsearch, while this post looks at a New Zealand advertisement for safe driving titled Mistake.

• Freeze frame motif – slow motion disrupted narrative allows audience to contemplate choices made by personas and themselves
• Diegetic sound amplifies realism – walking on crushed glass

• Shot reverse shot of both drivers trying to make sense of situation – blame or fault?
• Colloquial language and rhetorical questions reflect frustration of both men
• Costuming represents range of socio-economic backgrounds – promotes audience inclusivity

• Close up of young son highlights one consequence of poor driving choices –

• ‘… campaign aims to reframe the way people look at their speed when they’re driving’
• unexpected moment of impact shocks audience through contrast with slow motion and real time action

Here are some key slides from my presentation that may be helpful when choosing related material, or framing your response.

Read more, and watch another New Zealand safe driving advertisement at Vice magazine, published January 20, 2014.